Wool is for all climates, not just for wintry months. Even in the warmest climates, it is the ideal fabric for formal, travel and leisure.

The aesthetic possibilities of a wool product are endless, resulting in a spectrum where wool could be seen as sheer and as fine as chiffon, or compact and waterproof that makes it perfect for outerwear.

Wool, as a fabric has endured because of its resilience and physical attractiveness. On the one hand, it’s insulating ability and comfort on the other. The position it has established in global fashion space is noteworthy.


Wool doesn’t crease due to its elasticity which helps to maintain the garment's shape and quality.

Atmospheric buffer

Wool fibers can absorb large quantities of moisture, keeping the skin fresh and dry for a longer time. It acts as a buffer to reduce peak humidity levels and makes those hot summer months more comfortable.


It maintains temperature regulation through its natural crimp, which acts as an insulator. The crimp in wool fibres makes it soft and springy to touch. It also adds bulk and traps a large volume of air between the fibres, giving it good insulation properties. Finer fibers with more crimp such as Merino create fabrics that drape better than coarser fibers.


The softness and fineness allows for it to be a great ‘performing fibers’.

Odour resistance

Not only does it keeps the wearer's skin dry and clean, but also locks away odour releasing it upon washing.

Since both water and heat can weaken wool and ruin its desirable properties, dry cleaning is a safe option for woollen garments.

Wool provides stability, softness and luxury to the tailoring industry and the fibers has long been a favourite of designers.

Its status as the long-standing first-choice fabric of well-dressed gentlemen makes it a must-have. These properties continue to make wool a good choice for all age groups.

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