To become the first choice of customers of ‘New’ India for superior quality fabrics, apparels and accessories.
To become the fastest growing player in the fashion fabrics markets through acquisitions and organic expansion.
We are constantly looking for that ‘never – before’ character in our product offerings and processes for the customer’s
Steadfast commitment to ‘the given word’. Maintain honesty and the highest ethical standards in conduct of work
in every sphere.
We strive to create a pipeline of quality leadership across functions through delegation and mentoring. Our conduct
must be a model to all those who work with us.
We push the envelope to excel in every act, every decision – always better than the last time round.
Seek support, give support
Close connect with each other has been a long – cherished value. This leads to freely seeking and extending help to
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